Year 11 - Visual Communication Design Unit 1-2

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In Unit 1: Introduction to visual communication design, students will develop their thinking and drawing skills to make their ideas become real. Students will complete a series of drawings for different purposes using a range of drawing methods, media and materials. They select and apply design elements and design principles to create visual communications that satisfy stated purposes. Students describe how visual communications have been influenced by past and contemporary practices, and by social and cultural factors. Students will develop their skills in freehand drawing and observational drawing using a variety of drawing methods, media and materials.

In Unit 2: Applications of visual communication design, students will apply their design and drawing skills to specific design purposes. Students will create presentation drawings using technical drawing systems to communicate information and ideas. They manipulate type and images to create visual communications suitable for print and screen-based presentations, taking into account copyright. They engage in stages of the design process to create a visual communication appropriate to a given brief. Students will develop their skills in instrumental and computer-based drawing, following the conventions used in each system.



The vast majority of the time in these units is spent on ‘practical work’ with the focus on ‘learning through doing’. Five outcomes will be met through developing annotated folios of drawings and designs. The other outcome will be met through a written task that reinforces the practical work. End of unit examination(s) will also beused as a form of assessment.

Students are also assessed by School Assessed Coursework (SACs).



No textbook needed.

Laptops will be used regularly

A3 or A2 Sized Folio.

A Fineliner Felt Tip Pen

A Pilot Felt Tip Pen

Clutch Pencil and Sharpener

General Stationery

Almost all specialist drawing equipment and media are available for use in the classroom. Depending on your specific choices, you may have to provide some additional resources, but this is rarely needed.


Please note:

There are no prerequisites to study Units 1 and 2. Previous study of Design in Year 9 and 10 is helpful.

This subject is useful for students who want to pursue careers in Design: Graphic Design, Landscape or Interior Design, Architecture, Furniture or Fashion Design, Marketing, Engineering and Technical Illustration, and related fields.



“Design is not just what it looks like and feels like. Design is how it works“- STEVE JOBBS, CEO, Apple.

“I am always doing that which I can’t do, so that I may learn how to do it” – PABLO PICASSO

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